Polish your public face — craft professional and effective emails
Judy Knighton | February 7, 2017
We have only to look at our inboxes to see that emails are the most likely way for your business to communicate with your customers.
Your emails are your company’s new front desk; your tone the smile your customers first see. Image by Wikimedia Commons / CC BY 2.0
At Write, we often hear about the misunderstandings that arise when emails are not in plain language. Customers can get the wrong idea, be offended at a misguided tone, or even not know what action they need to take. And untangling those snarls takes time and money, if the damaged relationship can even be salvaged at all.
Don’t sabotage your brand. Write emails in plain language; emails that are easy to read, easy to understand, and easy to act on.
- Understand your audience and purpose.
- Write clear subject lines.
- Choose the right structure, language, and tone for your audience and purpose.
- Include the content needed for your purpose, and leave out content you don’t need.
- Provide clear action points.
Learn how to write emails that get the results on our half day Email Essentials workshop.
Write emails that get results
We all appreciate emails that are clear, concise, and easy to understand — but they can be hard to write. Find out how to create effective emails that readers will understand and act on.
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(Last updated: November 2024)