Sarah Booher

Marketing Lead

A strategic storyteller with energy and purpose

Sarah helps connect Write and our clients by telling our unique story. With a clear vision and strategy, she’s an energetic and creative ‘producer’ who makes things happen.

Sarah leads and implements our marketing strategy. She’s happiest when connecting with people, and loves seeing people light up when they talk about their purpose. Her ‘secret sauce’ is bringing ideas and action together to help people tell their story in the most compelling way.

Painting a clear picture

Sarah’s own story began in Seattle, in the United States. She has over a decade of experience with global brand campaigns, advertising, copywriting, and communications — from Seattle to New York, and now Aotearoa New Zealand.

She came to Write fresh with all this experience, her own taste of being an environmental entrepreneur, and with a thriving people-centred photography business. (Sarah began her relationship with Write by taking our team’s portrait photographs.) She’s thrilled to be able to add an important visual aesthetic to our writing expertise.

Sarah is delighted to be with a B Corp organisation that oozes her own values. She believes strongly in the power of impact-driven business to change perspectives and consumer behaviour to build a better world.

She’s equally passionate about plain language — she feels strongly that understanding each other is vital if we are to create the society we want. She says we can all make our communication better and impact people day to day — at work and at home.

Connect with Sarah on LinkedIn

Insights, tips, and professional development opportunities.