Communications Planning
Make sure the right people get the right message in the right way
The right messages and messengers can work wonders. A targeted, thoughtful communications plan will help you get stakeholders and customers on board and make sure your stories and important narratives work for you.
A good communications plan will help keep the conversation on track and is vital to helping your organisation reach its goals.
Skills you’ll gain on the day
This practical workshop will take you through the process of coming up with your own communications plan that’s clear, easy to follow, and likely to succeed.
The Communications Planning techniques you’ll learn will make it easier for you to:
- understand why communications planning matters
- identify your purpose and objective
- refine your key messages
- understand your target audiences and how to reach them
- think about risks and how to manage them
- evaluate whether your communications plan worked.
Who this training is for
This workshop is designed for people working in communications, or for anyone who needs to communicate with stakeholders and customers.
You’ll also benefit from the workshop if you:
- are the sole communications person in your organisation, or work in a small communications team
- have made your way into a communications role with little or no specific training
- need to develop a communications plan and are unsure about how to start or proceed
- are a mid-level communications person and want to be sure your plans cover and do the right things
- need a re-fresh on the latest thinking and tools for communication planning.
What our clients say
The workshop really helped me understand each aspect of a successful comms plan. I now apply the method I learned in the workshop to my work. I can track how successful the comms plan is using the strategies I learned in the workshop.
Maria T, New Zealand Psychologists Board
Thoroughly enjoyed the session. I was interested throughout, which can be a struggle when learning, and the content was enjoyable and kept me engaged.
Michaela D, private client
Great course! There were many shared experiences that reinforced the learning.
Daisy D, NZTE
If you are based in New Zealand, please book through our New Zealand Communications Planning page.
Book a workshop in your time zone
Contact Julia Bennett to discuss your training needs.
[email protected]